Selected Work

I support growing but stable companies with data analysis, growth marketing, and social media strategy. My work focuses on executing campaigns, measuring performance, and building simple, scalable reporting that helps teams make better decisions.

• Built performance dashboards to track KPIs across acquisition, engagement, and conversion

• Executed and optimized digital marketing initiatives across paid and organic channels

• Analyzed campaign and audience data to identify growth opportunities

• Worked directly with founders and marketing teams to translate insights into action

Led regional marketing programs across Latin America, supporting partner and channel initiatives within a large, matrix organization.

• Coordinated cross-functional teams to execute marketing programs across multiple markets

• Built performance reports and dashboards to track campaign effectiveness

• Translated marketing data into clear insights for leadership and partners

• Helped standardize execution and reporting processes across regions

Supported large-scale advertising operations by managing campaign execution, quality control, and performance monitoring across multiple markets. Worked closely with internal teams to ensure ads met policy, technical, and performance standards while maintaining operational efficiency.

Focused on troubleshooting delivery issues, improving campaign accuracy, and supporting optimization efforts through data validation and reporting. Contributed to smoother workflows between sales, operations, and technical teams.

Coordinated technical and operational aspects of digital and marketing initiatives, acting as a bridge between technical teams and business stakeholders. Ensured projects were delivered on time, within scope, and aligned with platform requirements.

Supported production workflows, resolved technical blockers, and improved communication between cross-functional teams. Emphasis was placed on clarity, execution quality, and process efficiency.

Managed marketing initiatives focused on brand visibility, campaign execution, and customer engagement. Coordinated strategy and execution across digital and on-site channels to support acquisition and retention goals.

Analyzed campaign performance and market trends to inform optimization and planning. Worked closely with internal teams to align marketing efforts with business objectives and seasonal demand.

Advanced training in Data Analysis and Interpretation through Microsoft, focused on turning complex datasets into meaningful insights. The program covered data analysis methodologies, interpretation techniques, and reporting best practices, with an emphasis on supporting informed business and marketing decisions. This experience solidified my analytical approach and strengthened my ability to communicate insights clearly to both technical and non-technical stakeholders.

Specialized in Business Development, with an emphasis on growth strategies, market evaluation, and project-based decision-making. This program strengthened my ability to connect marketing efforts with broader business objectives, focusing on identifying opportunities, assessing risks, and developing strategies that support sustainable growth. The coursework reinforced a results-oriented mindset, linking strategy, execution, and performance measurement.

Completed a Bachelor’s degree in Communication & Marketing with a strong focus on strategic communication, marketing principles, and audience analysis. The program emphasized understanding consumer behavior, brand positioning, and the role of clear messaging in driving business outcomes. This academic foundation helped shape a structured way of thinking about how ideas, data, and communication intersect to influence decision-making and perception.