Marketing Strategist. Systems Thinker. Data-Driven Problem Solver.
About Me
I work at the intersection of marketing strategy, analytics and operational structure — designing systems that turn complexity into clarity and clarity into measurable performance.
Selected Impact Metrics
%
Operational Visibility
%
Campaign Efficiency
%
Reporting Friction
How I Think About Growth
Growth is not accidental. It is designed.
I believe performance is the result of alignment — not activity. My work begins by understanding the operational architecture behind a business: how decisions are made, how success is measured and where friction limits growth.
Rather than focusing on isolated outputs, I design structured frameworks that connect strategy, analytics and execution. The goal is clarity before action — ensuring every initiative is supported by measurable objectives, defined processes and systems that scale.
Structure Before Scale
Growth efforts begin with defining the operational framework. Clear processes, aligned ownership and measurable objectives create the foundation for sustainable performance.
Metrics That Drive Decisions
Not every KPI matters. I focus on identifying the metrics that influence real business outcomes and designing reporting systems that support informed, timely decisions.
Integrated Systems Thinking
Marketing, analytics and operations are interconnected. I design solutions that connect strategy with execution, ensuring campaigns, dashboards and workflows operate within a unified system.
Execution With Accountability
Ideas are translated into measurable action. Every initiative includes defined checkpoints, performance tracking and continuous refinement to ensure consistent progress.
Professional Journey
From Marketing Foundations to Systems-Driven Execution
My career has evolved across marketing performance roles, analytics initiatives and independent consulting — each stage reinforcing a structured approach to growth and operational clarity. Exposure to both corporate environments and freelance projects has strengthened adaptability, cross-functional collaboration and accountability in measurable execution.
Career
Freelance Marketing & Data Consultant
Designing Structured Growth Systems for Measurable Impact
Supporting international clients in analytics implementation, KPI framework design and performance-driven marketing strategy. Focused on aligning operational visibility with scalable execution and data-backed decision-making.
Marketing & Performance Roles
Optimizing Campaign Performance Through Analytics and Reporting
Contributed to structured performance tracking, campaign efficiency initiatives and data-informed marketing optimization aligned with measurable business objectives.
Operational & Systems Experience
Bridging Strategy and Execution Through Systems Thinking
Hands-on involvement in workflow structuring, cross-team coordination and operational alignment — reinforcing a systems-first mindset across marketing and analytics functions.
Education
Bachelor’s Degree in Communications & Marketing
Universidad del Valle de Mexico
Academic foundation in marketing strategy, consumer behavior and business communication — later complemented by hands-on experience in analytics and performance optimization
Continuous Learning & Professional Development
Advancing Expertise in Analytics, Performance and Systems Design
Focused on expanding technical and strategic capabilities across analytics ecosystems, dashboard architecture and performance optimization frameworks.
Key Areas of Development:
-
Microsoft & Power BI Learning Paths
-
KPI Architecture & Data Modeling
-
Performance Marketing Platforms (Meta, Google Ads)
-
Data Visualization & Executive Reporting
-
Systems Thinking & Operational Frameworks
What Differentiates Me
Systems Over Tactics
I don’t focus on isolated campaigns, dashboards or deliverables — I focus on the structure behind them. Before optimizing performance, I align objectives, metrics and execution within a clear operational framework. That systems-first mindset reduces friction, improves visibility and ensures that growth is sustainable, measurable and driven by informed decision-making rather than short-term tactics.
Strategic & Technical Strengths
Core capabilities that enable structured strategy, aligned metrics and measurable execution across marketing, analytics and operational systems.
Strategy & Growth
Marketing Strategy Development
Go-To-Market Planning
Performance Optimization
Brand Positioning
Data & Analytics
Power BI & Analytics Architecture
KPI Framework Design
Data Modeling
Executive Reporting
Systems & Operations
Azure DevOps
Workflow Structuring
Cross-Functional Alignment
Operational Visibility Systems
Performance & Digital
Meta Ads & Google Ads
Funnel Analysis
Conversion Tracking
A/B Testing Frameworks
Beyond the Framework
Structure matters — but so does perspective.
While my work centers around structured execution and measurable performance, what drives it is curiosity — a continuous interest in how businesses operate, how teams collaborate and how decisions translate into real-world outcomes.
I’m particularly drawn to environments where complexity needs clarity. Whether analyzing performance data, refining workflows or aligning strategy with execution, I value precision, transparency and accountability.
Outside structured reporting and performance frameworks, I maintain a strong commitment to learning and refinement — constantly exploring better ways to connect insight with action.
Let’s Build Something Measurable
Structured Strategy. Measurable Execution.
If you’re looking for clarity across marketing, analytics and performance systems, let’s build frameworks that move beyond activity and into measurable impact.
Phone
(778) 775-6954
Kelowna, BC